Mads graduated from the Danish Design School in 2001, and since then, he has been working independently as an illustrator.He is mainly works in the fields of illustration are Posters, Key Visuals, Editorial Illustrations, Cover Art, Murals. Occasionally working as a lecturer at design schools. Several times member of the jury, awarding the best in Swedish and Norwegian Contemporary Illustration. In 2010 he won the “Best Danish Children’s Comic” prize and in 2009 he won the Danish Design Prize. Mads’ poster art is represented at the Danish National Design Archives at the Design Museum.